Strategy + Implementation

    AI-native enterprise strategy and growth.

    Strategy and implementation across your business, including marketing, sales and customer experience. Hawksmoor owns end-to-end delivery, with measurable outcomes agreed upfront.

    Book a 45-minute session · $750See services and pricing ↗

    Client work and outcomes

    28% → 45%AI visibilityTrossen Robotics
    +38%Site sessionsTrossen Robotics
    Business OSBuilt in ClaudeB-Bold Consulting Group

    How to work with Hawksmoor

    Choose the work you need.

    Start with one decision. Scope a larger engagement when the work calls for it.

    45 minutes · $750

    Executive Working Session

    Bring one AI or go-to-market decision. Work through it directly with Lara.

    You receive: A recommendation and written next steps.

    Book a working session

    GTM scope: typically four weeks · from $15,000

    Company-wide AI scope quoted to fit.

    AI & GTM Audit

    Establish what needs to change across company-wide AI or customer and revenue operations. Prioritize the work before investment.

    You receive: An executive report and prioritized action plan.

    Discuss an Audit

    Custom scope and investment

    Company-wide AI or go-to-market delivery.

    AI Strategy & Implementation

    End-to-end delivery around measurable outcomes agreed at the start.

    Agreed scope can include: Strategy and audit through engineering, data and build. Deployment and adoption, with measurement and ongoing improvement.

    Discuss implementation

    Hawksmoor owns delivery from the first decision through operation and ongoing improvement. We assemble engineering and data expertise around the agreed scope.

    The Audit can stand alone or lead into an agreed implementation scope with Hawksmoor.

    Illustrative work products

    What you receive.

    Concrete examples from a fictional company. These show the shape of the work, with scope and acceptance criteria agreed for each engagement.

    Illustrative only. No client data. Proposed evaluations are NOT RUN; these examples do not represent deployed systems or completed client outcomes.

    Explore the deliverables →

    Built and scaled growth engines at

    MicrosoftOracleIBM (DataStax, SPSS)IntelAdobe (Marketo)Google (Looker)

    Enterprise operating experience

    What changed. What was delivered.

    Prior leadership experience and anonymized engagement work. Company names and identifying implementation details are withheld.

    Financial services company

    Prior leadership experience

    Growth with focused customer outreach.

    Connected marketing, sales and revenue operations around shared customer signals.

    • Signal-led targeting: replaced broad outreach with segmentation and account priorities informed by signals.
    • Seller execution: connected engagement to seller alerts, CRM follow-up and lifecycle programs.
    • Revenue operations: built shared measurement and ownership across marketing and sales.
    Annual company growth during the leadership period
    40%+
    Less outbound volume
    Over 40%

    A signal-led growth operating model connecting customer outreach to seller execution.

    Conservative lower bounds from Lara Shackelford’s prior leadership experience. Growth is company-level. No isolated AI attribution.

    Real estate services

    Anonymized engagement

    Company-wide AI-native transformation design.

    Sales, finance, partnerships, marketing and business operations.

    • Audit and data analysis.
    • Operating-system design.
    • Phased implementation roadmap.

    Delivered evidence-backed priorities, an implementation plan and success measures.

    Systems integration and agent implementation were proposed next steps, not deployed outcomes.

    Microsoft global program result

    4.5×

    Lead-to-opportunity conversion

    Microsoft reported conversion rising from 4% to 18% with AI qualification in April 2019.

    Prior leadership experience: Americas growth marketing leadership within Microsoft’s Global Demand Center, 2018–2020.

    The published result covers Microsoft’s global program. It does not isolate Americas performance or individual attribution.

    Microsoft IT Showcase, April 2019 (archived PDF)

    What Hawksmoor delivers

    Enterprise AI and go-to-market. Delivered end to end.

    Start with the scope your business needs. Both pathways connect strategy to implementation and measurable outcomes.

    Go-to-Market Strategy & Execution

    Strengthen positioning and growth. Use performance marketing within a growth plan that connects sales, customer experience and revenue operations.

    Explore Go-to-Market Delivery ↗

    Hawksmoor designs the strategy and leads the build through delivery.

    Where customer context breaks

    AI moves faster than the context beneath it.

    Your customer signal is the meaning, context, and history your organization carries across every system and interaction.

    01

    Different definitions

    Teams use different definitions for the same customer behavior. AI inherits the contradiction and turns disagreement into output.

    02

    Lost handoffs

    Context disappears during handoffs between functions and systems. The next team receives activity without the history that made it meaningful.

    03

    Stale AI inputs

    AI acts on stale or incomplete customer information. The system moves quickly while human judgment starts from weak context.

    The methodology

    Signal Integrity

    Hawksmoor preserves meaning, context, and lineage as customer information moves across teams and technology. The method supports the strategy without becoming the whole story.

    See the methodology ↗

    Proof of outcomes

    The work has to hold up in the room.

    Marc Dostie

    AI-search recommendations put into practice.

    Delivered an AI-search audit and 180-day roadmap. Trossen implemented the first two recommendations that week.

    We implemented the first two recommendations that same week. Site sessions jumped 38%. AI visibility hit 45%. We logged our second-highest traffic day from ChatGPT within days. That was before we touched the rest of the 180-day roadmap.
    Marc DostiePrincipal Solutions Architect, Trossen Robotics

    AEO/GEO Audit · Physical AI GTM Architecture

    Trossen Robotics
    Jim Chiang

    AI-search findings turned into a clear action plan.

    Delivered a GTM Signal Report and an AI Discovery & Recommendation Audit, with a first-30-days plan for prioritized fixes.

    Hawksmoor showed us how Docgility appeared across AI search and where our go-to-market signals were losing strength. The work turned fragmented customer and market signals into clear priorities we could act on.
    Jim ChiangCEO, Docgility

    ICP Targeting · AI-Native Positioning

    Docgility
    Becca Shaddox

    A working business operating system in Claude.

    Built a Claude operating system around Becca’s business. She put it to work on a live prospect that afternoon.

    They built me a full operating system for my business in Claude.
    Becca ShaddoxOperating Partner, B-Bold Consulting Group

    Claude Operating System · Executive Workflow

    B-Bold Consulting Group
    Lara did her homework before our very first conversation and came in with real intent. I came away with tangible strategies, and market data points / validation I was looking for to navigate AI in an area of genuine uncertainty. She was thoughtful, clearly invested, and cared about my outcome even though we'd just met. Highly recommend.
    Life Sciences CEOJuly 2026

    Enterprise AI Strategy · Growth Strategy

    Life Sciences

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    Community

    the signal room, Women in Enterprise AI.

    A working community where women bring real enterprise AI questions, compare methods, and help one another move the work forward.

    Explore the signal room

    Start a conversation

    Bring the decision you need to make.

    Tell Hawksmoor where AI, customer context, or revenue decisions are getting stuck. We will identify the smallest useful next step.

    Discuss your AI priority