The Signal Room
Bring your smartest solutions.
Bring your most honest questions.
Hosted by Lara Shackelford, CEO of Hawksmoor.ai
25+ years of enterprise GTM leadership at Oracle, SPSS, Microsoft, Marketo, and Intel. Postgraduate diploma in AI from Oxford. Claude Ambassador for GTM and Financial Services, New York City.
Why this room exists.
In 1963, a woman in Dallas had to petition a court for the right to run her own business. She was a licensed real estate broker. The law called her disabled. She filed the petition, got the ruling, and went on to dominate the Dallas real estate market for decades.
She was the great-grandmother of my best friend. We called her Granny Sinclair. She taught me that sometimes the best thing you can do is create the space and let people walk in.
The Signal Room is that space. For women who are building something and want a room where the questions are real and the people in it have been where you are.
Bring a problem you solved this week that you are proud of. Bring the question you are afraid sounds too basic to ask out loud. I do not promise to have all the answers. I promise to figure them out with you, or follow up until we do.
Lara Shackelford, CEO of Hawksmoor.ai
What to expect.
When
Every other Friday at noon ET. One hour.
Format
A community-building hour of open discussion.
Who
Women who are building companies, leading teams, navigating AI, raising capital, or figuring out what comes next. If that is you, this is your room.
Upcoming sessions.
Friday, July 10, 2026
Agenda coming this week
Friday, July 24, 2026
Topic to be announced
Friday, August 7, 2026
Topic to be announced
Friday, August 21, 2026
Topic to be announced
Have a topic you want covered? Add it in Shape the next session.
Shape the next session
Add a topic, ask a question ahead of time, or offer a best practice you are willing to show the group.
Reserve your seat.
Register once for the whole series. You will receive the recurring calendar invite for every session. If you cannot make the next one, join us the time after.
Know someone who should be here?
The Signal Room grows by invitation. Share it with a colleague.
The Signal Room is a Hawksmoor.ai event